The Best of the West
Classic cowgirl styling with a fresh twist. Inspired by cult classic western films, the flavour of pioneering and prairie-dwelling Americana is infused with urbane modernity. With names like the 'Lassoo' dress, 'Rodeo'skirt and 'Wrangler' top, a practical femininity is evoked - of women who are aspirational, driven and conquerers of new frontiers. This is clothing for living in, whether striding around the city, working in an office, rocking a cool casual look, or dresing for a special occassion. Reign's Spring collection can be styled to go from day to night, classic to edgy, youthful to demure. The Reign concept is to live with Style, rather than saving favourite pieces for good, wear them, love them, live in them.
Rodeo Skirt ($429) and Wrangler Tank ($189) in Lilypad (Cotton/linen, Cotton/merino) with Rhinestone Belt $115
Tuxedos($429) & Deadwood ($269) Both in Wild Cat Jacquard, worn with Mongolian Lamb accessory
in Leopard Appoloosa $289 -Viscose/lycra - but also available in merino with washable 'seude 'fringing;black,brown,grey-marle
Long Renegade Cardigan ($319) in Leopard & Desperado Dress in Tiger ($219)
Black LinenViscose Shirty $329 and Silk Shimmy in Isobar $199